In a world where so many organisations need to deal with decision makers, many hit a brick wall when it comes to getting support for policy change, delivering a service or securing a government grant or contract.

Founded by Megan Purcell, Advocacy School is a non-profit initiative providing community leaders with the tools and knowledge they need to partner with government.

Having spent 15 years working in and with government, Megan became determined to do more about reducing the gap between the ‘insiders’ who understand government and benefit from how it works and the ‘outsiders’ who simply don’t understand.

She wants to see communities get much more from the governments they elect. That's how Advocacy School was created; as a labour of love side-project spreading the word on great government relationships. 

Dealing with important decision makers, there's a massive - and unfair - advantage for those who know how the game works to get results. For everybody else, not having this know-how can leave you at a distinct disadvantage. In lifting the veil on an industry that is disfigured by media hype and scrutiny, Advocacy School sits alongside Megan's professional work in the policy arena. Each year she provides select organisations with pro-bono support and education to help them along their way.

Advocacy School's proven three pillars to great government partnerships to help businesses, community groups and industry bodies to work with decision makers. These pillars teach you how to create and present applications for funding, tender to win lucrative contracts or raise awareness with a strong campaign that benefits not only commerce but community.

There's plenty more tips, tricks and materials to help you along the way accessible below.

Advocacy SChool


Build your proposal

The first pillar is about getting real clarity on your ask. It means research and preparation, working systematically through the who, what, when, where, how and why of your project to build your proposal and maximise its potential impact.

Learn how to create your pitch and articulate the ask, using the right language and tone for the identified decision makers.

Accelerate your ask

Once you've locked down your proposal and know exactly what to ask, pillar two is about identifying and influencing the right people at the right time for the right result.

This means learning who to talk to and how to secure meetings with them, how to leverage those meetings to lock in what you want, gain mutually beneficial outcomes and develop ongoing relationships.

Secure the result

Finally, pillar three ensures you've got a fully developed pathway toward winning the tender or contract for service, nurturing a legislative and policy change or securing a grant. This step develops a strategy to foster constructive relationships and build an ongoing connection - to land this ask and make future proposals easier to negotiate and secure.

Want to know more? Access your free tips, tricks, templates and webinar below.

free resources